Bamboo, which picked up the account following a competitive three-way pitch, will take on through-the-line marketing responsibilities, including identity and collaterals design, media planning and public relations. Bel-Lago will offer 500 apartments in four towers, situated next to the Macau Tower.
Bamboo to build Bel-Lago Macau brand
MACAU - LaSalle Investment Management has awarded its HK$38 million (US$4.8 million) integrated marketing brief for luxury residential property Bel-Lago to Bamboo Advertising.
