The veteran marketer departs SCA where he was branding and marketing strategy director for Drypers.
Balinghasay’s declined to specify the exact nature of his new role, although it is believed that it refers to specific business opportunity identified by the beauty care unit, which includes Neutrogena, Clean & Clear, Aveeno and Roc. He reports to beauty care VP Christina Law.
During his seven-year stint at SCA, Balinghasay helped lead Drypers to a market leadership position in Malaysia, Thailand and Singapore. Prior to that, he worked stints at P&G and Colgate-Palmolive.
