By David Johnson
BALI Bali is pulling itself round after a troubled few years and is hoping continued exposure of its products to conference, exhibition and incentive (CEI) planners and a stable political situation will bring business flooding back to the island.
Bali's CEI community will come together for the first time at AIME 2002's Bali Pavilion to present a more co-ordinated and co-operative approach to sell the destination.
"Normally each company from Bali participates alone at AIME but this is the first year we have co-ordinated the Bali Pavilion so that we can show the world that Bali is a destination point for incentive travellers," Bali World Travel general manager Ms Elly Malaihollo said.
Ms Malaihollo will also be Bali Pavilion co-ordinator at AIME, where Bali will focus on cultural, art and "fun" products aimed at incentive planners and organisers.
The trade in Bali has high hopes for the coming years but progress is largely contingent on national stability.
"In the short term, the CEI market views Bali
as an unstable destination because it is a part of
Indonesia." Ms Malaihollo said.
"Since the political and economic situation in Indonesia is not yet favourable, it will continue to effect the market.
"But, by continuing to participate at world travel events and by showing our existence and capabilities as a team, we have very high hopes that by year 2003 and 2004 Bali will take its place in the international market as a major CEI destination once more."
Bali firms pull together to push island business
BALI Bali is pulling itself round after a troubled few years and is hoping continued exposure of its products to conference, exhibition and incentive (CEI) planners and a stable political situation will bring business flooding back to the island.
