The first brand to take advantage of the service is adidas (http://hi.baidu.com/adidas).The page is similar to a branded profile on a social network, and features the latest TV ads and other branding work.
According to Antony Yiu, who heads up search for Isobar agencies wwwins Consulting and iProspect Hong Kong, the service “provides a platform to integrate all web 2.0 technology on one single interface: blogs, fan sign-ups, forums, Baidu Encyclopedia, Baidu Search, Baidu MP3 and other products.”Adidas can post TV ads on the site and send marketing messages to its fan group.
Baidu Brand Club
Chinese search engine Baidu's efforts to attract more investment from overseas brands recently led to the launch of a service called Baidu Brand Club.This allows brands to develop a broader presence on Baidu than a simple sponsored link.
