According to a report by Reuters, Baidu and Huashu will jointly develop digital products and business models.
"Search is not limited to a PC or a mobile terminal," said Baidu's assistant to the chief executive Zhang Dongchen in a statement.
Earlier, Baidu discussed international expansion plans and projects. Last month, it partnered up with Microsoft in an agreement that would see Bing powering Baidu's English-word searches within China.
With no further details forthcoming from Baidu, the move seems to resemble Google TV which allows television internet browsing via a box users can hook up to their TV sets. Features include watching and saving online videos, browsing while watching television shows and digital movie streaming via NetFlix.
