Released in India this week, the campaign, which features the Indian art form of rangoli, highlights BA’s route from the Andhra Pradesh state to 22 destinations in North America via London.
Daniel Lloyd, marketing and communications manager for British Airways, said: “The objective of the campaign is to increase our brand presence in Hyderabad prior to the route launch on 7 December.”
Daniel Lloyd, marketing and communications manager for British Airways, said: “The objective of the campaign is to increase our brand presence in Hyderabad prior to the route launch on 7 December.”
Other details in the artwork include a peacock, the national bird of India and various patterns and designs that are specific to Hyderabad.
