B-M wins STB business
Burson-Marsteller has reportedly been selected to handle the Singapore Tourism Board's regional PR programme, following a pitch against Edelman and Weber Shandwick. Whilst B-M regional president Bill Rylance said he could not comment yet, it is believed that the programme will promote regional tourism to the island state. B-M has handled other project work for the STB over recent years, including its highly awarded Sars recovery assignment in 2003.
