The Burson-Marsteller South Asia Network (BMSAN) comprises Strategic Alliance from Sri Lanka, Mediators from Pakistan, Cogito Marketing Solutions from Bangladesh and Media Tech Associates from Nepal. It will be coordinated through Genesis Burson-Marsteller, BM's Indian office.
"Creating new avenues for growth and network expansion is our strategic priority and we see South Asia as an important growth engine," said Bill Rylance (pictured), vice-chairman for global development, and chairman of Asia Pacific for Burson-Marsteller.
"Our Indian and multinational clients are increasingly looking for public relations solutions and reach in this region. The South Asia Network will offer clients the highest ROI on their communication spend by combining the best available local expertise, seamless reach across countries and integration from India," said Ashwani Singla, Genesis Burson-Marsteller's chief executive.
