B-M confirmed to handle STB PR
As was previously reported in Media November 30 2005, the Singapore Tourism Board (STB) has confirmed Burson-Marsteller's appointment to handle PR to help promote Singapore as a tourist destination. B-M will handle all strategic and tactical PR duties, crisis management, media monitoring and evaluation and publicity for specific events or projects as well as promoting business travel and the meetings and exhibitions sector. B-M was previously engaged by the STB in 2003 to help manage the SARS crisis and also worked on the Uniquely Singapore campaign from 2004-2005.
