SINGAPORE: AXN has extended its on-air relationship with Philips to kick
off the Philips-AXN Action Movie Festival 2001.
The action and adventure channel is holding an all-night marathon at
Singapore's Suntec City this month.
Movie buffs will watch three films back-to-back. Those who survive to
sunrise will be served breakfast and will also have the chance to enter
a lucky draw to win Philips DVD players.
According to Jeanne Leong, senior manager of marketing and
communications at AXN Asia: "Philips is an on-air sponsor and we wanted
to build on that relationship. This is a first time we've held a movie
festival in the region with Philips. We have held movie festivals in
India.
"The event is being held in Singapore and Kuala Lumpur, while the
sponsorship extends across East Asia."
