AXN launches S'pore action movie festival

<p>SINGAPORE: AXN has extended its on-air relationship with Philips to kick </p><p>off the Philips-AXN Action Movie Festival 2001. </p><p><BR><BR> </p><p>The action and adventure channel is holding an all-night marathon at </p><p>Singapore's Suntec City this month. </p><p><BR><BR> </p><p>Movie buffs will watch three films back-to-back. Those who survive to </p><p>sunrise will be served breakfast and will also have the chance to enter </p><p>a lucky draw to win Philips DVD players. </p><p><BR><BR> </p><p>According to Jeanne Leong, senior manager of marketing and </p><p>communications at AXN Asia: "Philips is an on-air sponsor and we wanted </p><p>to build on that relationship. This is a first time we've held a movie </p><p>festival in the region with Philips. We have held movie festivals in </p><p>India. </p><p><BR><BR> </p><p>"The event is being held in Singapore and Kuala Lumpur, while the </p><p>sponsorship extends across East Asia." </p><p><BR><BR> </p>