AXN expands advertising packages

<p>HONG KONG: Action and adventure network AXN Asia has increased its </p><p>sales and marketing team by 50 per cent in the Asia-Pacific region, </p><p>while expanding its offerings to advertisers to include integrated </p><p>marketing packages. </p><p><BR><BR> </p><p>AXN managing director, Todd Miller, said: "We are going to introduce a </p><p>local feed to Singapore later this month. The idea is to give our </p><p>advertiser more. This means in Asia advertisers can buy regionally or </p><p>locally, or in any combination. We're kicking off this offer with the </p><p>AXN Challenge in Singapore." </p><p><BR><BR> </p><p>He added AXN is also offering integrated marketing packages, which </p><p>include airtime, online advertising and on-ground promotions. </p><p><BR><BR> </p><p>Advertisers such as Volvo and Martell have since signed on for the </p><p>service. </p><p><BR><BR> </p><p>"Our advertisers are beginning to demand more. We get requests for </p><p>integrated marketing offers and AXN can deliver this. It allows us to </p><p>provide more opportunities for advertisers," said Miller. </p><p><BR><BR> </p><p>He noted that with viewership numbers hitting the 22 million mark, the </p><p>network was also hiking up its advertising rates, "although they remain </p><p>competitive and affordable". </p><p><BR><BR> </p><p>AXN also launches its "Buzz" campaign both on-air and online this </p><p>month. </p><p><BR><BR> </p><p>The campaign, which targets both consumers and trade professionals, is </p><p>AXN's first branding initiative. </p><p><BR><BR> </p><p>The network earlier launched a new on-air look, which Miller added was, </p><p>"testament to AXN's parent company, Sony Pictures", and featured </p><p>integrated graphic elements for each country, and targetted "generation </p><p>X" viewers. </p><p><BR><BR> </p><p>"The cable and satellite market remains untapped in Asia and we are </p><p>bullish on its future. The development of multimedia market leaves a lot </p><p>of room for growth," said Miller. </p><p><BR><BR> </p>