The brand has reportedly invited four agencies to pitch for the business. Sources suggest that the agency is also on a lookout for a brand consultancy.
Local agencies Neo and Fortune are believed to be participating.
Axis, which entered the market in March last year, is the fifth GSM mobile operator to launch in the country. The telco’s creative agency-of-record is Lowe Indonesia.
Local agencies Neo and Fortune are believed to be participating.
Axis, which entered the market in March last year, is the fifth GSM mobile operator to launch in the country. The telco’s creative agency-of-record is Lowe Indonesia.
In February, Axis called a pitch for its US$30 million media account. Four agencies including ZenithOptimedia, Carat, OMD and incumbent Activate were believed to have been shortlisted after a credentials submission.
The account was later handed to ZenithOptimedia.
Axis is owned by Natrindo, the Indonesian unit jointly held by Malaysia’s Maxis Communications and Saudi Telecom Company (STC), the largest GSM operator in Saudi Arabia. Maxis holds a 44 per cent stake, STC 51 per cent and the remaining five per cent by private shareholders. As part of the efforts to connect people across the vast archipelago, Axis had spent about $1 billion by the end of 2008 to build up its network coverage.
