AXA to call a regional media pitch

ASIA-PACIFIC - French insurance brand AXA is in the process of calling a regional media pitch.

Sources close to the company say that the brand is looking to consolidate its media account with a single agency.

It is not clear which agencies are involved since the AXA account is handled by different agencies in each Asian market.

AXA group of companies is headquartered in Paris and is engaged in life, health and other forms of insurance, as well as investment management.