AWSJ circulation rises to 72,298 in first half

The Asian Wall Street Journal's audited circulation rose to 72,298 daily copies during the first half of 2000, according to the Hong Kong Audit Bureau of Circulation (ABC). This is an increase of 10.6 per cent over the same period last year. Circulation has now grown at over 10 per cent for each of the last three ABC reporting periods, the newspaper's longest sustained period of double-digit growth in nearly 20 years. Circulation rose strongly in Hong Kong and Singapore, the AWSJ's two largest markets. Hong Kong circulation increased 17.5 per cent to 15,105 copies every day and Singapore circulation 12.9 per cent to 9,601 copies. The increases reflect the broadening of AWSJ's editorial content over the last 18 months. The AWSJ last year introduced Personal Journal, a weekly section on topics such as food, leisure travel and personal finance. In January, AWSJ launched Technology Journal, a monthly third section aimed at explaining how open-network digital technologies are changing the world of business. In addition, the newspaper is offering earlier delivery in many Asian markets. "Readers have responded well to these improvements," said Mr Urban C. Lehner, AWSJ publisher and executive editor. "We know from experience that the primary reason people buy the paper is they like its content, and we're going to give them even more to like in the months ahead." Meanwhile, ChinaTimes Interactive and Dow Jones will establish a co-branded Chinese-language news service called CT-DJ Chinese Financial Wire. The service will be called CT-DJ in Taiwan and DJ-CT overseas, and will provide Chinese-language financial information to investors in Taiwan and around the world. It will draw on content provided by ChinaTimes Interactive and Dow Jones, with up to 500 items per day covering global financial news and information, delivered real-time, 24 hours a day. In addition, 50 selected items from the service will be included in www.Cmoney88. com, a personal finance website of ChinaTimes Interactive, while www.wsj.com will carry 50 items on Taiwan financial news from the joint service. ChinaTimes Interactive will be responsible for the sale of CT-DJ in Taiwan, while Dow Jones will handle sales outside of Taiwan.

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