The WPP agency was on an original list of three agencies, leaving OgilvyOne and Proximity in the running.
Aviva has yet to confirm its sponsorship for next year's event, but has been holding chemistry meetings with agencies to discuss digital strategy should the company renew.
Publicis handles the insurance company's US$7 million offline regional brand work, an account it won in June, but was not involved in the process.
Aviva marketing head Melissa Teoh confirmed the news and said a result would likely be announced next week.
Meanwhile Aviva's marketing team is reorganising following the departure of director of brand and communications, Asia, Jessica Lee.
