The winning idea will be adapted across Aviva Asia markets, namely Singapore, Hong Kong, India and Australia. According to Jessica Lee (pictured), director of brand & communications at Aviva Asia, “While Aviva in India has been very strong in its focus of product-driven advertising, this will be Aviva's first B2C brand campaign in Asia-Pacific.”
Lee added that the new appointment shouldn’t affect the current roster, which includes M&C Saatchi Singapore on Aviva’s B2B business and Publicis for Aviva India.