This initiative seeks to encourage Singaporeans to start thinking of their future and take the first step in financial planning. ‘The Futurator’, which will be running from 7pm to midnight at Singapore’s largest mall Vivo City until 10 June, involves touch-screen and projection technology to allow people to see what their future could hold.
Jean-Paul Burge, CEO of BBDO/Proximity Singapore said “Aviva offers smart financial solutions to enhance your life, ‘The Futurator’ allows people to understand that whatever their vision for their future, it is possible with the right kind of financial planning.”
The event is being communicated through an integrated campaign, which includes press, radio, online and outdoor events.
Aviva aims to engage more than 50,000 Singaporeans through this initiative.
