Rapp Collins, part of DDB China, has been tasked with building the brand’s awareness and database marketing, and builds on the agency’s relationship which is currently based on a retainer agreement in Europe. According to Rapp Collins chiefs, the agency landed the business after a recommendation from current client Virgin Atlantic Airways.
Avis taps Rapp Collins China
SHANGHAI - Car hire company Avis has selected Rapp Collins China to handle its marketing communications business.
