Avianto will report to Carat Indonesia CEO Achjuman Achjadi with a brief to upgrade the agency's digital capability and encourage Carat clients to trial digital media.
"There are 20 million people online in Indonesia. Most are highly educated high earners. And yet the medium remains largely overlooked," said Avianto. "My job will involve showing clients what they can achieve using digital."
"There are 20 million people online in Indonesia. Most are highly educated high earners. And yet the medium remains largely overlooked," said Avianto. "My job will involve showing clients what they can achieve using digital."
Avianto joins from Virtual Consulting where he was a user interface consultant. His early tasks include championing Carat's interactive strengths in pitches for a number of local banks and consumer goods firms.
