Auto emerges as biggest online spender in China

Computer, automotive and FMCG companies in China have emerged as the big online spenders, according to a new study from Nielsen//NetRatings. <BR><BR> According to the study, which used the company's online advertising tracking service, AdRelevance, the automotive category accounted for 26 per cent of online spend, followed by computers at 22 per cent and FMCG at 11 per cent. Although available in the US and a number of European markets, the tool has yet to be rolled out across Asia-Pacific.