Australian Football selects Universal McCann

SYDNEY - The Football Federation of Australia (FFA) has appointed Universal McCann as media agency for its upcoming communications for the Soccer 'A' League season.

UM will work with Lowe Hunt, the FFA’s creative agency, for new campaigns to promote the increasingly sport in Australia.

“Universal McCann has demonstrated great enthusiasm and understanding of our business, together with an ability to integrate seamlessly with our creative agency Lowe Hunt”, said Peter Jarmain, senior manager of marketing for FFA.

“This is a prestigious assignment for the ‘real’ game of football and we are looking forward to the new partnership,” said Henry Tajer, Universal McCann Australia’s MD.