Audi shortlists creative contenders

SINGAPORE - Audi Asia-Pacific has reportedly shortlisted four contenders for its creative account, including DraftFCB, Y&R, and McCann Erickson.

The German marque began a creative review last month, after ending its six-year relationship with BatesAsia. Pauline Cheah, PR manager of Audi, declined to comment on the shortlist.

She earlier told Media that the company was looking for an integrated marketing partner and aimed to increase marketing activity in Singapore.