Audi pitches $10 million China creative

BEIJING - Audi China is reviewing the creative accounts for its entire China portfolio, pitting DMG and Ogilvy & Mather against incumbent Shanghai Lintas.

The three agencies were shortlisted from an initial roster that reportedly included six agencies.

The review is believed to include creative duties on Audi’s China models, which include the domestically-produced A6 and A4 models, along with various import marques. Audi leads China’s premium car segment.

Related Articles