Audi India announced the appointment of BBH as its lead agency in India following a multi-agency pitch. BBH will handle both mainline and digital.
BBH and Audi’s global partnership goes back 37 years with the brand being BBH London’s founding client in 1982.
Rahil Ansari, head, Audi India, said, “Audi is geared for an exciting year with a fantastic line-up of products and activities. While finding a partner, we were looking for someone that understands modern India and brings energy and disruptive thinking to the table. Audi and BBH have had a great partnership globally and the India team demonstrated a deep understanding of the local market and were able to translate that into exciting work across the consumer journey."
Russell, Barrett, CCO, BBH India, added, “Audi is one of the founding clients of BBH. And the opportunity to create extraordinary stories, from the tiniest interaction to the final decision was something that genuinely excited us. We hope, along with Audi India, our bespoke, cross-functional, integrated team will help in crafting work throughout the customer journey. We look forward to a great partnership and the opportunity to bring to life the idea of progress through insightful stories and surprising technology.”
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