Audi enlists local celebrities for the first time for its compact SUV model launch

Audi is launching its new Audi Q3 compact SUV car in Hong Kong today. In order to stay relevant to its local target audiences, the premium German car brand is using well-known local personalities and celebrities, including architect Gary Cheng, traveller and TV presenter Helen To and Cantopop band Rubber Band, for the first time to promote the launch.

by Benjamin Li

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