Based in Singapore, Attenborough has been charged with developing a team to promote the English-language editions of the magazine along with expanding the brand’s reach online. National Geographic Magazine was previously represented by Asian Integrated Media.
Attenborough will report to Declan Moore, vice-president and international publisher, National Geographic Magazine and nationalgeographic.com. “The real growth driver for our business has been to have dedicated personnel working with agencies and directly with clients on the creation of engaging integrated communications programmes that span our print and digital media offerings,” said Moore.