Atlas rehires Lewis PR in Singapore

SINGAPORE - Atlas Sound & Vision, the audiovisual supplier which counts Bose among its brands, has re-appointed Lewis PR as AOR for its media activities in Singapore.

The AV distributor has been working with Lewis since 2005 and has briefed the agency to raise the profile of its product range among consumer and lifestyle media target groups.

Sherwin Tien Siregar, senior marketing manager of Atlas Sound & Vision, said: “Our business is expanding and it is essential to have partners who can support us with meaningful and strategic guidance that helps Atlas Sound & Vision maximize communications with all our audiences.”

“This reappointment is an indication of Atlas Sound & Vision’s confidence in us,” said Shawn Balakrishnan, senior account manager at Lewis PR.