The agency will now consist of Ate Integrated Communications, Ate Digital and Ate Ideas.
It said the relaunch is in response to the company’s rapid growth and a recognition of growing client requirements for a more integrated communications approach.
Aun Koh, executive director and co-founder of The Ate Group, said, “This rebrand isn’t just a name change or a visual refresh. It’s our response to a fundamental shift in the market: that any communications channel can no longer operate in a silo.”
Ate Integrated Communications clients include the Singapore Tourism Board, Louis Vuitton, Miele and American Express.