Editor-in-chief, Rosie Haslinda Nasir, said InTrend's celebrity slant offered readers a chance to look inside stars' homes and browse their travel photos, in addition to providing features on fashion and beauty. "(It's) a magazine for readers to find out everything about everything, from red carpet celebrity gowns and up-to-the-minute beauty buzz to celebrity beauty and fitness secrets."
The title should go down well with its readership, said Margaret AuYong, managing director of MEC Malaysia. "(It is) positioned as a young, trendy, lifestyle magazine, cleverly adopting an English name as it is targeting urban Malays, English-educated and modern in outlook," she said.
The magazine will compete for high-end readers and advertisers and Blue Inc's EH, with other Bahasa-language celebrity and lifestyle in the mass market. Measat's experience should enable the title to gain a firm foothold in the market, AuYong added.
Measat launched V-Mag, an English- and Chinese-language lifestyle title, last year, distributing it initially for free with Astro Guide magazine.
Astro unit unveils Bahasa celebrity mag in Malaysia
Measat Publications, the publishing arm of cable channel Astro, has launched a new Bahasa celebrity-lifestyle driven monthly, InTrend, targeting young urban women.