Astro snags top honours at Casbaa 07 awards

HONG KONG - Astro's Astro on Demand 'Tai Chor La' campaign has been awarded the John Doherty Trophy for Campaign of the Year and Best TVC Southeast Asia at Cabaa's gala awards evening in Hong Kong last night.

 Other winners for the evening included Wieden and Kennedy Shanghai’s ‘Jump’ campaign for Nike, which picked up three gongs including Best TVC Greater China, while National Geographic landed the top honour in a new category, Best Integrated Campaign by a Pay TV Channel for its ‘Redefining the Beauty of the World’ campaign.