The new unit, branded in the style of a revolutionary army, offers events, guerilla stunts, sponsorship, PR, CRM, content development and brand strategy. It also offers ‘cyber strikes’ and ‘digital assaults’ such as online community development, mobile marketing and search engine optimisation. The company's ‘manifesto’, drafted by Ramos, states: "We are your comrades-in-arms and will utilise all means necessary to achieve your objectives, be they guerilla tactics or weapons of mass attraction." The unit is remunerated based on performance, linking its revenues with client business results. It will be headed up by Jojo Serrano, who has worked in brand activation teams at DDB, Rapp Collins and Publicis.
Aspac Law launches activation unit
MANILA - Aspac Law has launched a brand activation arm called Republixa, conceptualised by Aspac president Miguel Ramos.
