Asia's Top 1000 Brands: Shanghai Breakfast Briefing

Representatives of many major brands gathered yesterday in Shanghai for the 2nd annual Asia's Top 1000 brands Breakfast Briefing. The morning provided details on the Top 1000 Brands survey methodology as well as insights into the trends and strategies that elevated high-ranking brands above their competition. In addition, attendees heard panel discussions on how multinationals build success in China and advice for digital engagement in China's unique online environment.