Sony, which ranked second last year, dislodged Nokia from the top spot. Sony’s versatility across a wide range of consumer electronics product categories powered its climb into first, while Nokia suffered from lack of brand awareness in Japan and Korea.
This year’s survey, conducted by TNS, is the fifth annual brand ranking and the first to include Australia, Japan and Korea. The other markets surveyed were China, Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand.
Asia’s Top 100 Brands
The definitive list of the regions most popular brands:
Top 1-100 Brands listing
Top 101-1000 Brands listing
Asia's Top 1000 Brands 2008
Japanese electronics giant Sony is Asia-Pacific's most popular brand, according to Media's 2008 Top 1000 Brands survey.
