In a relatively poor showing for Asia, only fifteen Asian brands make the top 75, although five Chinese brands have broken into the ranking - the second in a series compiled by FT Bowen Craggs (bowencraggs.com/ftindex) - for the first time.
Toyota was identified as a global brand heavyweight with a relatively weak website, along with PepsiCo and JP Morgan Chase. Coca-Cola, in tenth, was positioned far ahead of PepsiCo, in 69th, while Procter & Gamble trails Unilever by 31 places.
FT Bowen Craggs ranks the websites of the world’s top 25 companies by market capitalisation in the US, Europe and the rest of the world. The ranking is based on factors such as the quality of construction, clarity of messaging and how well they serve investors, customers and the media.
After Canon (canon.com) the second most highly ranked Asian brand is Toyota (toyota.co.jp) followed by Industrial & Commercial Bank.
