Asian Union acquires mainland satellite TV advertising agency

HONG KONG - Hong Kong-listed media provider and satellite channel operator Asian Union New Media has entered into an agreement to acquire mainland satellite TV advertising agency Blower Investments.

Blower Investments is principally engaged in the advertising agency business in China, focusing on TV ads, and also acts as the exclusive advertising agent for a major satellite television channel in the PRC.

“Its advertising agency business will be an excellent fit complementing the group’s existing ‘Travel Channel’ advertising business,” Asian Union chairman Edward Tan Suning (pictured). “Blower Investments has extensive experience in TV media advertising business and execution, which will be beneficial to the Group in terms of building a centralised advertising sales system on a cross media platform.”