Asian Marketing Effectiveness Awards Ceremony 2010

The eighth annual Asian Marketing Effectiveness (AME) Festival was held on 24 and 25 March at the Shangri-La Pudong in Shanghai this year. The event, hailed as the region's premier recognition of excellence in marketing effectiveness, concluded at the awards ceremony on the evening of 25 March. CE Japan/ Hakuhodo Creative Vox/ Hakuhodo walked away with the coveted Platinum Award for its Crush Eco campaign for Coca-Cola mineral water brand I LOHAS.