Asian kids seen to be honing their 'pester power'

<p>Pester power, the way kids lobby their parents to buy specific </p><p>brands and shun "uncool" products, is stronger than ever, according to </p><p>Cartoon Network's latest New GenerAsians survey. </p><p><BR><BR> </p><p>Admittedly, most of the purchase influence exerted is over items </p><p>directly related to themselves - but a notable exception concerns that </p><p>of mobile telephones. As only parents will be able to actually sign up </p><p>for mobile phone services (and, presumably, pay for them), an </p><p>increasingly number of kids are determining not just ownership of the </p><p>handsets, but also which services and which brand of phones are </p><p>obtained. </p><p><BR><BR> </p>