Pester power, the way kids lobby their parents to buy specific
brands and shun "uncool" products, is stronger than ever, according to
Cartoon Network's latest New GenerAsians survey.
Admittedly, most of the purchase influence exerted is over items
directly related to themselves - but a notable exception concerns that
of mobile telephones. As only parents will be able to actually sign up
for mobile phone services (and, presumably, pay for them), an
increasingly number of kids are determining not just ownership of the
handsets, but also which services and which brand of phones are
obtained.
