Almost 5,000 Cannes entries came from Asia this year, 17 per cent of the total (a record this year: 28,284) - a slight increase in the proportion last year, when Asian agencies made up 16 per cent of submissions.
The biggest jumps in entry numbers came from China, up 52 per cent to 467 entries, Indonesia (60 per cent, to 56 entries) and Vietnam (277 per cent to 34).
India also showed a spike in entry numbers, up 19 per cent to 1,109, while the more mature advertising markets of Japan and Australia also rose; 15 per cent to 957 and 31 per cent to 822, respectively.
Only in Malaysia (-7 per cent), the Philippines (-19 per cent) and Thailand (1 per cent) - all relatively weakly performing advertising markets - were entries numbers down on last year.
By category, Promo Lions showed the largest growth in entries, up 40 per cent, followed by Titanium and Integrated Lions (33 per cent) and Media (20 per cent).
Modest rises were seen in the Film (3.4 per cent), Press (6.6 per cent) and, surprisingly, Cyber Lions (1.7 per cent).
Asian entries for Cannes up; down in Malaysia, the Philippines and Thailand
CANNES - Entries from Asian agencies to the Cannes Lions are up 16 per cent on last year, compared to a 10 per cent rise for the festival as a whole.
