Ogilvy dominated proceedings for the region with silvers for its Bangkok, Shanghai, Singapore and Kuala Lumpur offices.
Ogilvy Bangkok's ‘Tree’ execution for WWF (pictured) and Ogilvy Singapore's ‘Helicopter view’ for The Economist, both one two silvers, ‘Tree’ for best public service and best art direction in the newspaper category, ‘Helicopter view’ for best art direction and best illustration in the magazines category.
Ogilvy Bangkok's ‘Tree’ execution for WWF (pictured) and Ogilvy Singapore's ‘Helicopter view’ for The Economist, both one two silvers, ‘Tree’ for best public service and best art direction in the newspaper category, ‘Helicopter view’ for best art direction and best illustration in the magazines category.
Ogilvy Singapore also won a silver for ‘Lingerie’ for FHM, making the Ogilvy Singapore office Asia's most awarded at the second World Press Awards, the new show chaired by former worldwide creative director of WPP, Neil French.
Asia's only other awarded network was Y&R. The Kuala Lumpur office took a bronze for its ‘Rugby’ newspaper ad for the fabric softener Softlan. Y&R Singapore won a magazine bronze for ‘Best use’ for UHU Glue.
It was a good year for Asia, which won 12 trophies in all - almost a quarter (24 per cent) of all awards given out. North America won nine, Europe eight and Latin America just five.
This year's two golds - both won by Saatchi & Saatchi New York - contrasts the 11 awarded last year, the World Press Awards' inaugural year.
The 2008 jury included Jeremy Craigen, ECD of DDB London, Marcello Serpa, ECD of AlmapBBDO Brasil, Graham Warsop, ECD of The Jupiter Drawing Room South Africa, Mark Tutssel, worldwide creative director of Leo Burnett, Tham Khai Meng, co-chairman and executive regional creative director, Ogilvy Asia-Pacific, Thirasak Tanapatanakul, worldwide co-chairman and ECD of Creative Juice, and French.
Asia's only other awarded network was Y&R. The Kuala Lumpur office took a bronze for its ‘Rugby’ newspaper ad for the fabric softener Softlan. Y&R Singapore won a magazine bronze for ‘Best use’ for UHU Glue.
It was a good year for Asia, which won 12 trophies in all - almost a quarter (24 per cent) of all awards given out. North America won nine, Europe eight and Latin America just five.
This year's two golds - both won by Saatchi & Saatchi New York - contrasts the 11 awarded last year, the World Press Awards' inaugural year.
The 2008 jury included Jeremy Craigen, ECD of DDB London, Marcello Serpa, ECD of AlmapBBDO Brasil, Graham Warsop, ECD of The Jupiter Drawing Room South Africa, Mark Tutssel, worldwide creative director of Leo Burnett, Tham Khai Meng, co-chairman and executive regional creative director, Ogilvy Asia-Pacific, Thirasak Tanapatanakul, worldwide co-chairman and ECD of Creative Juice, and French.
