Dentsu came fourth - two places above Ogilvy Singapore in sixth - in a table topped by TBWA\Chiat\Day of the US.
Japan was Asia’s most awarded country, coming fifth, above Thailand (eighth) and Singapore (tenth).
Excluding the interactive category - added this year - highest ever rankings were recorded for Thailand (fourth) and India (thirteenth). But including interactive, Thailand, Australia, China, New Zealand and Malaysia all dropped places on last year.
Japan was Asia’s most awarded country, coming fifth, above Thailand (eighth) and Singapore (tenth).
Excluding the interactive category - added this year - highest ever rankings were recorded for Thailand (fourth) and India (thirteenth). But including interactive, Thailand, Australia, China, New Zealand and Malaysia all dropped places on last year.
Most of Asia’s success came in print. Leo Burnett Bangkok’s campaign for Clima bicycle locks was the most awarded print ad in the world in 2007, while Ogilvy Singapore’s work for East Timor Tourism and Singapore Hospice Council was fifth and sixth most awarded, respectively. Singapore came second in the table of the world’s highly prized print markets.
Hakuhodo’s ‘humanity’ for Toyota recorded the top position for an Asian agency in the list of top 25 most awarded TV ads.
Japan aside, however, Asia’s showing in the interactive table was non-existent - other than a campaign by the Singaporean graphic designer Jonathan Yuen.
Thailand’s Thanonchai Sornsrivichai was named the most awarded director in the world, while Phenomena came second in the table of top production companies.
