Asia-Pacific to lead 2012 global adspend growth at 8.2 per cent: Strategy Analytics

GLOBAL – Insight firm Strategy Analytics expects the world’s ad expenditures to grow 4.9 per cent to US$465.5 billion based on last year’s 3.8 per cent growth, with growth in Asia-Pacific far outpacing other regions, according to the research firm’s Global Advertising Forecast.

by Emily Tan