The gold winners are Lowe Malaysia’s Sara Lee campaign, Leo Burnett Bangkok for its Clima campaign, Ogilvy Singapore’s FHM work, Ogilvy Bangkok’s WWF Thailand campaign, GT Tokyo’s Microsoft ‘Big shadow’ entry and TBWA\Whybin’s adidas ‘Bonded by blood’ campaign.
The Grand Prix, however, eluded the region, with judges handing the top prize to BBDO Johannesburg for its Nedbank campaign.
“Overall, on the shortlist, Bangkok and Malaysia were leading and with Singapore, the three are the best performing regional markets in this category,” said JWT regional ECD for Southeast East Tay Guan Hin, who sat on this year’s outdoor jury.
“But some of the regional markets are still lacking in what we were looking for in a Grand Prix, and are producing one-dimensional work that’s not making the full use of the medium.”
The outdoor jury was led by Jean-Remy von Matt, founder and chairman of Jung von Matt.
