Among the Grand Prix winners, Clemenger BBDO won in radio for its ‘Hoedown’ Snickers campaign; TBWA\ Whybin scored for its New Zealand Rugby Union adidas campaign ‘Bonded by blood’; and OMD New Zealand triumphed with its ASB Bank ‘Money goes digital’ work.
Leo Burnett Australia took home a Titanium Lion for its WWF ‘Earth hour’ campaign, while Clemenger BBDO Wellington won an Integrated Lion for The New Zealand Netherlands Foundation.
Australia was Asia-Pacific’s most-awarded market with 22 Lions, followed by Japan and New Zealand with 21 each, and Singapore with 19. India, Thailand and Malaysia tied with 12 Lions. Hong Kong, China, the Philippines, Indonesia, Vietnam and Korea also made the winners table.
