Asia Inflight, publisher of CAAC Inflight Magazine, is launching a
new, bi-monthly title aimed at high-income travellers passing through
major airports in China.
China Airports Magazine is positioned as a consumer lifestyle title in
English and Chinese, covering such topics as sports, travel, business,
personal finance, health and fitness and new technology. Asia Inflight
president and publisher, Christophe d'Orey, said the magazine would
launch next month with an audited circulation of 200,000 copies.
It will be distributed at 21 of the country's biggest airports,
including Beijing,Shanghai and Guangzhou. Distribution points will be
mainly in first and business class lounges as well as in the departure
halls - the only publication accorded access to such areas. "We firmly
believe that China is ready for this type of a magazine," he said.
