Concurrently, ACP has also consolidated its print, web and mobile advertising teams across its four publications in Singapore, Bangkok, Hong Kong and Shanghai.
According to Durreen Shahnaz, regional managing director of ACP, "I-S hadn't been touched for a long time, and the advertising was starting to look very similar to our (editorial) layout. We needed to differentiate that."
Enhancements include giving stories greater visual treatment and adding new current affairs and weekend calendar sections. Feature departments, such as health and technology, have also increased in frequency and depth.
Meanwhile, the magazine, which is entirely funded by ads, has bundled its print, web and mobile advertising offerings. "It wasn't hard for us to consolidate these channels given that we have a database, all opt-in, of over 22,000 names across the region," said Shahnaz.
