Asia City launches BK guide

<p>HONG KONG: Asia City Publishing Group has launched BK Magazine in </p><p>Bangkok, a city lifestyle guide, complementing similar titles it has in </p><p>Hong Kong and Singapore. </p><p><BR><BR> </p><p>BK is aimed at "hip, urban professionals who are active and </p><p>internationally-focused", according to the company. </p><p><BR><BR> </p><p>Asia City publishes HK Magazine in Hong Kong and I-S Magazine in </p><p>Singapore. </p><p><BR><BR> </p><p>The English-language BK magazine is published twice a month and is </p><p>distributed free in more than 200 restaurants, bars and clubs, retail </p><p>stores and arts venues in Bangkok. </p><p><BR><BR> </p><p>With a print run of 30,000 copies per issue, BK focuses on dining, </p><p>nightlife, regional travel, fashion, music and media along with the </p><p>people and places that make Bangkok buzz. </p><p><BR><BR> </p><p>Asia City managing director Gretchen Worth claimed that BK fills a gap </p><p>in the marketplace since there is no similar city lifestyle magazine in </p><p>Thailand. </p><p><BR><BR> </p><p>"There are a lot of dated magazines for expats and there are a lot of </p><p>Thai language fashion magazines which also cover travel news such as a </p><p>holiday in Italy. But there isn't a title which covers city lifestyle </p><p>for hip, urban professionals," she says. </p><p><BR><BR> </p><p>BK launches with a number of major lifestyle advertisers, including </p><p>Absolut Vodka, California Fitness Center, Delifrance, Fortune Magazine, </p><p>Habitat, the Malaysian Tourism Board, Marks and Spencer in addition to </p><p>dining and entertainment venues. </p><p><BR><BR> </p><p>The magazine is an extension of the city-living brand of magazines under </p><p>Asia City's stable, which includes HK and I-S magazines. </p><p><BR><BR> </p><p>The titles have an ABC-audited circulation of 50,000 and 40,000 </p><p>respectively. </p><p><BR><BR> </p>

by | 04/13/2001