The promotion, entitled 'Visit Asean Campaign' began running last month and is targeted at promoting tourism in Asean's member countries.
According to Nicholas Morgan, senior vice-president, ad sales, Turner International Asia-Pacific, "The overall message is that Asean offers a wide and exciting range of diverse destinations."
In addition, CNN is also airing specially-produced 'Sights and Sounds' on-air spots promoting individual Asean countries' tourism. "This is to showcase a collage of various cultural and historical attractions of the countries in which CNN airs." These spots were produced by TBWA-ISC/Malaysia, CNN and Asean.