Asean Bankers holds credentials pitch in Malaysia

KUALA LUMPUR - Asean Bankers, the Maybank-owned investment group, is today holding a credentials pitch to review the company's brand strategy.

by | 05/14/2008

Grey, Dentsu, McCann and M&C Saatchi are believed to be among the contenders for the account.

Agencies have been asked to present credentials and a case study to show how they would take the brand forward.

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