ASCA | If Only It Was | Australia

Australian charity association Adults Surviving Child Abuse has brought out an awareness campaign for adults with a history of child abuse.

by | 02/09/2009

The national advertisement rides on satire scenarios with upfront dialogs depicting child abuse as nothing. The upfront tone is meant to stir emotions and encourage victims to speak out.

Credits:
Project If only it was
Client Adults Surviving Child Abuse

Creative agency WhybinTBWA, Sydney
Executive creative director Garry Horner
Creative director Matt Kemsley
Copywriter Steve Dodds
Art director Dave Lidster
Agency producer Sean Ascroft
Account service Angela Yoo
Director Tony Sherwood
Producer Pip Shuttleworth
Production house Tonysherwood.com
Media agency OMD
Exposure Television, print, radio

| campaign